Emmy-nominated creative strategy & brand marketing leader with 15+ years of experience building brands, audiences, campaigns, & content systems across retail, foodservice, sports media, digital, & social media. Directs full lifecycle, omnichannel campaign strategy across B2B & B2C audiences, connecting business objectives, audience insight, brand storytelling, & channel-specific execution.
CORE STRENGTHS
Brand Strategy
Creative Strategy
Integrated Marketing
Omnichannel Campaigns
Social Media Strategy
Paid Media
Content Strategy
Search Engine Optimization
Audience Development
Brand Management
Campaign Development
Cross-Functional Leadership
Creative Process Improvement
Team Leadership
Brand Strategy | Creative Strategy | Integrated Marketing | Omnichannel Campaigns | Social Media Strategy
Paid Media | Content Strategy | Search Engine Optimization | Audience Development | Brand Management
Campaign Development | Cross-Functional Leadership | Creative Process Improvement | Team Leadership
PROFESSIONAL EXPERIENCE
US Foods CHEF’STORE 04/2023 – Present
Creative Manager
Lead creative strategy, brand expression, social media, and paid media plan for a $1.6B, 97-location warehouse grocery retailer serving B2B and B2C audiences. Manage a $2.1M annual paid media budget across tactics.
· Improve Meta (Facebook and Instagram) paid media efficiency across nearly $2.9M in cumulative campaign spend since 2023, reducing CPM by 45%, CPE by 45%, CPC by 36%, and CPV by 40%.
· Scale paid media performance across Meta channels, supporting 314.5M impressions, 21.8M engagements, 6.6M clicks, 3.7M tracked web conversion actions, and 18.7M video views.
· Strengthen organic social performance, increasing impressions by 127.5%, engagements by 44.8%, link clicks by 159.4%, and total audience growth by 24.5%.
· Lead full lifecycle, omnichannel campaign development across paid and organic social media, in-store creative, OOH, radio, TV, digital advertising, email, store-level marketing, and internal brand initiatives.
· Own social media strategy and execution across all owned channels, balancing brand building, community engagement, product storytelling, and campaign performance.
· Shape in-store brand experience through environmental creative, directional signage, and brand standards for grand openings, refurbs, and local market needs.
The Sporting News 01/2022 – 04/2023
Senior Editor, Trending News
Led a team of 13 writers and producers, managing breaking news coverage, SEO-driven content strategy, editorial planning, and audience growth across high-volume digital channels.
· Grew unique visitor traffic by 15% and sustained a monthly audience of 40M by using competitive analysis, search trends, and audience behavior to guide SEO-driven content strategy.
· Delivered highest monthly organic reach through new content tactic and editorial workflow development.
· Guided daily editorial strategy, aligning story selection, assignments, editing, and quality control with SEO priorities and audience growth goals.
NBCUniversal – NBC Sports Northwest 07/2012 – 06/2021
Multi-Platform Manager 11/2019 - 06/2021
Led multi-platform content strategy, editorial planning, video production, and social media growth for NBC Sports Northwest across website, mobile app, video, and social channels.
· Increased unique visitor traffic by 45M+, representing 304% growth across written and video content.
· Grew social media organic reach by 30M, a 444% increase, while navigating pandemic-related constraints.
· Achieved KPIs one year ahead of schedule and facilitated largest digital ad buy in network history.
· Developed marketing and social media campaign strategies, including concepts, storyboards, content plans, placement strategy, and platform-specific execution.
· Leveraged analytics, SEO insights, and audience behavior to guide coverage decisions and scale reach.
Senior Digital Multimedia Producer 07/2012 - 11/2019
Developed digital content operation from its first full-time digital role into a 12-person team, supporting hiring, onboarding, and workflow development. Achieved Emmy nomination as a producer and features editor.
• Generated 45M+ video views and 6M+ unique visitors through original video, digital features, breaking news coverage, written content, and social-first storytelling.
• Created $100K in annual revenue through paid social sponsorships, branded content opportunities, and digital monetization initiatives.
• Led full-lifecycle production of digital features, documentaries, marketing campaigns, and social content.
• Directed live, on-location field production at 1,000+ sporting events, including Super Bowl XLVIII.
Alpha Media Group - 750 The Game, Portland, OR 06/2010 – 05/2012
Producer
Grew station social media presence to 100,000 followers while supporting daily radio production, branded content, sponsorship integrations, and live broadcast execution.
TECHNICAL PROFICIENCIES
Adobe Creative Suite (Premiere, Photoshop, After Effects, Audition)
Search Engine Optimization (SEO)
Google Analytics
Meta Business Suite
Microsoft (MS) Office (Outlook, Word, PowerPoint, Excel)
Microsoft (MS) Teams
Wrike
Sprout Social
Trello
Asana
Canva
TikTok | Facebook | Instagram | LinkedIn
Adobe Creative Suite (Premiere, Photoshop, After Effects, Audition) | Canva
Search Engine Optimization (SEO) | Adobe Analytics | Google Analytics | Meta Business Suite
Microsoft (MS) Office (Outlook, Word, PowerPoint, Excel) | Microsoft (MS) Teams
Monday.com | Wrike | Sprout Social | Trello | Asana
TikTok | Facebook | Instagram | LinkedIn
EDUCATION
Bachelor of Arts (BA) – Electronic Media, Journalism
University of Oregon, Eugene, OR