Hi, I’m Peter.
I build brands, campaigns and creative systems that turn business objectives into work people understand, remember and act on.
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15+ Years of Creative Leadership
Editorial Instincts. Brand Impact.
Across retail and foodservice, sports media, and digital journalism
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Growth Builder
Build. Evolve. Scale.
Scaling teams, audiences and creative operations across industries
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Emmy-Nominated Storyteller
Storytelling Built for Any Audience
Translating editorial, video and audience insight into brand and campaign strategy
About Me
From Media to Marketing
My career has progressed from radio production to digital media, television and brand marketing, with each chapter strengthening my ability to understand audiences, develop compelling stories and adapt ideas across platforms. Today, I apply that cross-industry experience to integrated campaigns, content systems and brand experiences that connect business objectives with clear, effective creative.
Building Strong Teams and Strong Work
I combine strategic thinking with hands-on creative experience, bringing clarity and structure to complex initiatives while guiding work from concept through execution. My leadership style is grounded in trust, accountability and collaboration, with high standards for the work and a strong commitment to creating a positive culture where people can grow, contribute and enjoy the process.
My Work
Get More Campaign
Building an integrated campaign platform to strengthen value perception and drive case sales.
Problem-Solving at Scale
Creating scalable messaging and environmental solutions for 97 distinct store environments nationwide.
Building a Brand Foundation
Connecting customer segmentation, value proposition, brand archetype and brand standards into one shared system.
What’s in Store Campaign
Developing an omnichannel awareness campaign through product discovery and brand storytelling to drive in-store traffic.
Strategy Made Visible
Translating leadership and operational priorities into clear, memorable programs and tools companywide.
Shaping Brand Experiences
Directing the concept, identity and environmental execution for a company-wide leadership meeting.
Get in Touch!
Think I could be a good fit for your team? I’d love to hear from you.
FAQ
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My home team consists of my wife, Lindsay, our son, Brody, and our dog Beau. When I’m not working, you can usually find us hosting friends and family, getting outside, tackling a house project, or watching sports. We also love traveling and finding the next adventure!
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Having covered sports for over a decade, this topic feels relevant. I’m a lifelong Cleveland Guardians fan, and Jim Thome will always be my favorite player. I was also a die-hard Oregon Ducks fan in college, though covering the team professionally changed that relationship a bit. These days, most of my football loyalty goes to the Los Angeles Chargers, with former Ducks quarterback Justin Herbert giving me a natural reason to follow along.
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My happy place is either the kitchen or San Diego. I love to cook, especially when I can recreate a favorite dish from our travels. Some of my wife’s favorite remakes have included almond mole, salmon earth bowls, and mango chipotle chicken. Our annual trip to San Diego for the sunshine and palm trees brings me a lot of joy!